How the Online Visibility Score works
The overall score is a weighted average of six categories, each 0-100. Every check has fixed, published thresholds — the same site always gets the same score, and your competitor is scored by exactly the same rules. When a data source is unavailable, that category is excluded and the weights renormalize; an outage never drags a score down.
Performance
20%How fast the site feels on a phone: main content load, script freezes, layout jumps.
Source: Google PageSpeed Insights, mobile. Google's own thresholds (2.5s LCP etc.).
SEO & On-Page
20%Whether search engines can understand the page: title, description, headings, structured data, sitemap, link previews, alt text.
Source: The page HTML, robots.txt, and sitemap, read the way a crawler reads them.
Trust & Security
15%The protections browsers look for: HTTPS, security headers, no insecure resources, domain age.
Source: Response headers and public domain records.
AI Readiness
15%Whether AI assistants can find, understand, and quote the business: llms.txt, unblocked AI crawlers, entity schema, question-shaped content, visible contact info.
Source: The page HTML and robots.txt. A second, email-unlocked part asks an AI assistant the questions your customers ask.
Public Sentiment
15%Your reviews compared to nearby competitors: rating, volume, recency, owner responses.
Source: Google and Yelp listings (aggregate numbers only — we never store review text). Email-unlocked.
Reach & Email
15%Whether your emails land in inboxes (SPF, DKIM, DMARC) and whether the site gives people a way to reach you.
Source: Public DNS records and the page HTML.
The honest print
- We fetch public pages the way a browser does — nothing is installed, nothing is changed.
- Scans are cached for an hour; speed data for a day; review and AI data for 30 days.
- We store your IP only as a salted hash, and never store review text.
- Findings are labeled by who can fix them: code changes versus off-site work like reviews and listings.
- A score measures what machines can see. It is not a judgment of your work — plenty of great businesses have poor websites. That gap is the point.