Own your website.
Don't rent it.
Squarespace and Wix charge you forever and you own nothing. We build you a real website, your code, your GitHub, your domain, that you edit in plain English through Mission Control. A $100 refundable deposit is all you put down, the balance waits until you've test-driven the finished site for a full day.
Do-it-yourself: $100, that's the whole price · Done-for-you: $1,497 total, payment plans available
Chat with the very best, Claude, to maintain, optimize, and add to your website. No installs, no code editor, no constant updates or patches to keep up with. Mission Control makes it intuitive, workable, and allows your website to grow with your needs.
Your Mission Control portal, where you build and run your site after launch.
Tested and updated against 400+ real client requests
Website builders are rent.
This you buy once and own.
Typical web builders run about $30/month, FOREVER. Three years in you've already forked over more than $1,000, you don't own anything, and you never will. On the other hand, a custom developer build runs $5,000-$15,000: great, you own your website… but how do you change it?
We built the third option: a custom site you own, at a price that works. Build it yourself with Claude as your assistant, or have us do the whole thing; either way it's yours, with no required monthly fee: your first month of pro hosting is on us, then keep us on it with an optional care plan or self-host for truly $0. Because you own the code, competition works in your favor. Build Once, Own Forever.
Two ways to launch.
Both end in ownership.
Both packages come with Mission Control, where you type changes in plain English and Claude makes them. Simplest way to say it: you pay $100 once. Go live and it becomes $150 to spend on changes. Walk away and you get your $100 back.
What every build includes
Your own copy of the code in a private repository, your first month of professional hosting with SSL free, a lead-capture form with its own database, and Mission Control. Your $100 comes back as $150 of Mission Control credit, a prepaid balance you spend on changes. Full Launch orders add 30 days of free Claude with a generous $200/month usage allowance; after that there's no subscription: you pay only when you ask for a change, typically a dollar or two, from a balance you control. Nothing is ever charged automatically.
Founding-client rate, prices climb quickly as our client list grows. Today's quote is honored for 30 days.
Launch Kit
Browse ready-made sites for businesses like yours and pick the one that fits, or start from the clean baseline. Either way we set up the professional foundation (a developer would charge $5k+ for it). The $100 is the entire price; there is no balance behind it, and it comes back as $150 of Mission Control creditto spend making it yours, your budget, your pace, no required monthly fee.
- Ready-made template sites, see them live, pick one, it's yours in minutes
- $150 of Mission Control credit, your personal on-site assistant, on your budget
- Your own copy of the code in a private GitHub repo, first month of pro hosting + SSL free
- Responsive starter page with email-capture form + Airtable database table
- Free DIY manuals, connect your own database, email & payments, step by step
- Automatic deployments: edit, preview, publish · Health Score tracks your progress
- Own the code outright, no required monthly bill
Full Launch
We start it, finish it, and that's just the beginning. We generate a custom end-to-end checklist (100+ items on complex builds) that fits your custom-built website, manually test it button-by-button through every website health metric (90+ Lighthouse across the board), and finally walk you through the finished site together, a guided test-drive, up to a full day, before you pay the balance. A fraction of what a custom developer charges, and you own it the same way.
- Everything in the Launch Kit, we build the whole site for you, plus:
- Your pages and content written & built from your business description
- The Guarantee bundle, manual battle-test against our full checklist (results delivered), a guided test-drive before you pay the balance, and 90 days with a personal developer
- Every health milestone hit: we aim for 100s across the board on Lighthouse; 90+ is just the floor we guarantee
- One year of bug fixes, if it breaks, we fix it free
- Email handled: receipts, confirmations & newsletter broadcasts (Resend)
- Images & branding pack: custom logo, AI images, your photos formatted
- 30 days of free Claude, then 6 months of half-price tokens. The site arrives complete; your credit is for finishing touches and preferences, not for finishing the build
- Build-process recordings + a guidance video call
- 1-year care plan included, a $441 credit: a full year of our $49 plan; on a larger plan it comes off your first year
Verified Google reviews, quoted word for word
“Amazing working with Matthew. He is so kind, patient and executes exactly what I asked. Could not recommend enough!!”
“Matthew has been very helpful in getting our web site up. Working through modification and optimizations has been straight forward…”
“It was important for me to "Own my Code" and that is at the heart of his company and concept.”
The Triple-Lock Guarantee
- Try-It-First, a $100 refundable deposit starts your build; you pay the balance only after you've test-driven the finished site.
- 90+ or we fix it free, we don't call it done until it hits every health milestone.
- Own-it-or-it's-free, your $100 deposit is refundable any time, even after launch (minus card processing fees), and becomes $100 of Mission Control credit, plus a one-time $50 welcome credit ($150 total), when you go live. Either way, the code is yours.
Don't take our word for it, we're independently ranked among the top-scoring sites.
Prefer to spread it out? Payment plans
Pick a payment plan right in the builder, a handful of payments, then it's yours with no required monthly fee after. Hosting on our pro infrastructure is included while your plan runs. Paying in full is always cheapest, add-ons stay at base price, and everything is yours immediately: code, repo, accounts, transferred the day you pay. On a plan, that transfer happens at your final payment; either way your site stays live the whole time and is never taken down over a late payment. See the Try-It-First Guarantee.
Own the site.
Choose who runs it.
Care plans
Pro hosting included, a monthly site report, weekly search & AI visibility rescans, and your AI changes at 60–75% off the standard rate — the bigger the plan, the deeper the discount. First month free on every build, and a Full Launch includes a full year ($441 value).
Just want the hosting? The Hosted rung is $19/month: pro hosting and uptime monitoring, no care plan, with your AI changes still at half the standard rate. Paying yearly gets 3 months free on every rung.
New features are added to your plan free as they launch, with no price increase while your plan is active.
Rather not pay monthly? You never have to. Choose free Cloudflare hosting and pay truly $0, with the full Mission Control experience still working. You own the code, so moving is always free when you do it yourself.
Other hosting options and moving your site
You can also run your own Vercel Pro account (about $20/month, paid to Vercel). The code, repo and domain are already yours, and we hand over access with a guide. Want us to handle the whole move instead? DNS, deploy pipeline, testing, and a zero-downtime cutover is a flat $249 / $349 / $449 by site tier, covering the rebuilt deploy pipeline and every environment variable on the new host. Choose Cloudflare at launch and that move is free: we set your site up there once, so nothing has to be redone later.
Competition works in your favor: if our hosting plan doesn't work for you, we'll work with you to find one that does. Plans are never auto-billed; they start with a conversation: hello@weblaunchacademy.com.
Start small.
Add only what you need.
Every build starts with the baseline, and you check the extras you want in the builder. Your price adds up live, so there are no surprise invoices.
What counts as an add-on?
The baseline is a welcome page and one Airtable database table. Pages and content aren't sold as add-ons at all: you create those yourself in Mission Control by chatting with Claude, from your $150 of setup credit, or free for 30 days on any Full Launch. Paid add-ons are the connections that take real backend setup, and the done-for-you labor (built sections, the battle-test, a guided test-drive, 90 days with a personal developer) is itemized too, so you pay for exactly the help you want. On a Full Launch every add-on is installed, configured, and battle-tested before it ships.
Popular add-ons
- Complete booking system, tables or appointments, booked right on your site, with confirmations & reminders
- Live Google rating, your real stars & review count, always current, straight from your Google listing
- Edit-it-yourself page, change your own text & photos from your phone, live in seconds
- Payments: Square, or Stripe for subscriptions (pick one; only if you sell online, most sites skip this)
- Customer logins + admin dashboard (Supabase)
- Email handled: receipts, confirmations & newsletter in one setup (Resend)
- Login with Google · automated background tasks
- Images & branding pack: custom logo, AI images, your photos formatted & resized
- Pages, sections & extra tables, you make those yourself with Claude, free for your first 30 days (and cheap after)
Build it your way
For sites with moving parts: start a Full Launch and add exactly what you need, the total updates as you go. A $100 deposit starts the build (it comes back as $150 of Mission Control credit at launch); add-ons are paid only after your test-drive. Simple site? The Launch Kit is $100, total.
Build a Full Launch →Three ways to get a website.
Only one makes you the owner.
“Lovable makes you the developer. Wix makes you the tenant. The Launch Kit makes you the owner — with a developer on call.”
| Hosted builders | AI code generators | Launch Kit | |
|---|---|---|---|
| You own real code | No | Yes | Yes |
| Starts from a working, secured site | Templates, yes | Blank prompt | Yes — vetted templates |
| Non-technical owner can run it | Yes | Not really | Yes — Mission Control |
| Security checked before handoff | N/A (they host it) | No — your problem | Yes |
| A named human developer on call | No | No | Yes |
| What it costs | $10–30/mo forever | $25/mo + credits | $100 once — back as credit; hosting free first month, then optional care plan or $0 self-hosted |
$19-$30 paid up front for one year = $228-$360 is a money-pit that you can't dig back out. The Launch Kit is $100 once, and the whole $100 comes back as $150 of build credit. Plus, whatever you don't spend is immediately refundable, minus card processing fees. Plus, keep your website and go if Mission Control isn't right for you. Keep what you build, and allow other services to compete for your business. Run your own numbers in the rent-vs-own calculator.
Competitor prices are public list prices as of September 2026 and change often; the security notes describe patterns independent reviewers report about AI code tools as a category, not any one product. Where those tools are genuinely strong, speed, price perception, polish, we say so above.
See it working.
Then decide.
Configure your site in a couple of minutes. A $100 refundable deposit starts the build, and you pay the rest only after the finished site has survived your own full-day test run.